We deliver global expertise and
strategic insight, forged through deep partnerships with world's leading entertainment and sporting giants.

We advise governments, cities, and organisations. Our repository of networks, frameworks, data, and creative methodologies allows us to advise with insight and confidence.

  • Clarity of purpose, vision, objectives, and legacy goals.
  • Stakeholder consultation and workshop facilitation
  • Vision and legacy alignment
  • Strategic framework definition
  • Assessment of the existing event ecosystem and policy context

  • Audit and data analysis of client research 
  • Global and regional benchmarking
  • Market demand and audience analysis
  • Tourism and economic impact assessment
  • SWOT and PESTLE analysis for destination positioning

  • Financial modelling and ROI, cost-benefit analysis
  • Ticketing and attendance forecasting
  • Infrastructure and venue feasibility
  • Risk and sensitivity analysis
  • Stakeholder and inter-agency coordination

  • Major event ideation and conceptual development
  • Narrative development offer solutions to the Government and bring enormous positive attention
  • Creative direction and experience design 
  • Tourism Drivers and Government platforms 
  • Legacy planning - social, cultural and place

  • Bid strategy and event acquisition recommendations
  • Partnership and rights-holder engagement
  • Funding, investment and risk modelling
  • Assess Public–Public-Private Partnership frameworks
  • Governance and delivery model design
  • Stakeholder and inter-agency coordination
CEC leads the creative visioning and design of experience attractions, ceremony events, and televised sports events.

  • Creative leadership and stakeholder engagement
  • Multidisciplinary collaboration
  • Vision articulation
  • Global creative team curation and management

  • Creative Workshops
  • Concept Development
  • Thematic Narrative Design
  • Experience Design Concepts
  • Production design concepts

  • Original IP development 
  • Brand and format creation

  • storytelling development 
  • Script development 
  • Show direction and choreography 
  • Narrative flow and timing 
  • Cross-platform creative 

  • Creative frameworks 
  • Audience journey mapping
  • Audience and market alignment 
  • Brand storytelling 
  • Visual identity direction

  • Global talent sourcing 
  • Casting and negotiation 
  • Artistic collaboration management 
  • Diversity and cultural representation
From Project Brief to execution. We manage the entire production lifecycle, taking projects from concept ideation through to seamless turnkey execution. We navigate the complexities of multi-agency coordination, financial reporting, and media relations to ensure every project is delivered on time and on budget.

  • Scope definition and reporting 
  • Project parameters
  • Critical path management
  • Budget creation, control and reporting
  • Marketing and Communications strategy
  • Stakeholder liaison.(Government, Sports Federations, Board)

  • Define scope
  • Establish engagement and approval processes
  • Lead stakeholder engagement
  • Stakeholder communications and media relations
  • Multi-agency coordination

  • Operational planning
  • Site and venue operations
  • Workforce and volunteer frameworks

  • Risk assessment and mitigation
  • Safety and compliance management
  • Sustainability frameworks
  • Emergency response planning

  • Procurement strategy
  • Vendor selection and contracting 
  • Budget and performance monitoring
  • Quality assurance

  • Show calling and direction
  • Rehearsal management
  • Performance integration
  • Real-time problem solving

  • Production scheduling
  • Technical design and supervision
  • Supplier procurement and management
  • On-site production leadership

  • We close the loop with insight
  • Operational evaluation
  • Reporting and debriefs
  • Knowledge transfer
  • Legacy and sustainability reporting
CEC delivers audience-led creative, commercial, and production excellence across every stage of the event journey and tour journey.

  • Audience-led experience design 
  • Audience targeting and key metrics
  • locations and key parameters
  • budget forecasting /revenue modelling

  • Stakeholder alignment
  • Funding and feasibility strategy
  • Capital and investor sourcing
  • Rights and partnership deals
  • Reputation and stakeholder management

  • Storytelling and fan connection strategy
  • Brand and Marcomms strategy. 
  • Ticketing strategy and price forecasting 
  • PR strategy and content creation

  • Production design and technical management 
  • Broadcast integration
  • Operations and delivery
  • Venue operations
  • Transport overlays

  • ROI and performance analytics 
  • Economic and social impact metrics 
  • Audience insights and reporting 
  • Sponsorship evaluation 
  • Benchmarking and post-event review. recommendations. legacy programs

Consult

We advise governments, cities, and organisations. Our repository of networks, frameworks, data, and creative methodologies allows us to advise with insight and confidence.

  • Clarity of purpose, vision, objectives, and legacy goals.
  • Stakeholder consultation and workshop facilitation
  • Vision and legacy alignment
  • Strategic framework definition
  • Assessment of the existing event ecosystem and policy context

  • Audit and data analysis of client research 
  • Global and regional benchmarking
  • Market demand and audience analysis
  • Tourism and economic impact assessment
  • SWOT and PESTLE analysis for destination positioning

  • Financial modelling and ROI, cost-benefit analysis
  • Ticketing and attendance forecasting
  • Infrastructure and venue feasibility
  • Risk and sensitivity analysis
  • Stakeholder and inter-agency coordination

  • Major event ideation and conceptual development
  • Narrative development offer solutions to the Government and bring enormous positive attention
  • Creative direction and experience design 
  • Tourism Drivers and Government platforms 
  • Legacy planning - social, cultural and place

  • Bid strategy and event acquisition recommendations
  • Partnership and rights-holder engagement
  • Funding, investment and risk modelling
  • Assess Public–Public-Private Partnership frameworks
  • Governance and delivery model design
  • Stakeholder and inter-agency coordination

Create

CEC leads the creative visioning and design of experience attractions, ceremony events, and televised sports events.

  • Creative leadership and stakeholder engagement
  • Multidisciplinary collaboration
  • Vision articulation
  • Global creative team curation and management

  • Creative Workshops
  • Concept Development
  • Thematic Narrative Design
  • Experience Design Concepts
  • Production design concepts

  • Original IP development 
  • Brand and format creation

  • storytelling development 
  • Script development 
  • Show direction and choreography 
  • Narrative flow and timing 
  • Cross-platform creative 

  • Creative frameworks 
  • Audience journey mapping
  • Audience and market alignment 
  • Brand storytelling 
  • Visual identity direction

  • Global talent sourcing 
  • Casting and negotiation 
  • Artistic collaboration management 
  • Diversity and cultural representation

Produce

From Project Brief to execution. We manage the entire production lifecycle, taking projects from concept ideation through to seamless turnkey execution. We navigate the complexities of multi-agency coordination, financial reporting, and media relations to ensure every project is delivered on time and on budget.

  • Scope definition and reporting 
  • Project parameters
  • Critical path management
  • Budget creation, control and reporting
  • Marketing and Communications strategy
  • Stakeholder liaison.(Government, Sports Federations, Board)

  • Define scope
  • Establish engagement and approval processes
  • Lead stakeholder engagement
  • Stakeholder communications and media relations
  • Multi-agency coordination

  • Operational planning
  • Site and venue operations
  • Workforce and volunteer frameworks

  • Risk assessment and mitigation
  • Safety and compliance management
  • Sustainability frameworks
  • Emergency response planning

  • Procurement strategy
  • Vendor selection and contracting 
  • Budget and performance monitoring
  • Quality assurance

  • Show calling and direction
  • Rehearsal management
  • Performance integration
  • Real-time problem solving

  • Production scheduling
  • Technical design and supervision
  • Supplier procurement and management
  • On-site production leadership

  • We close the loop with insight
  • Operational evaluation
  • Reporting and debriefs
  • Knowledge transfer
  • Legacy and sustainability reporting

Promote

CEC delivers audience-led creative, commercial, and production excellence across every stage of the event journey and tour journey.

  • Audience-led experience design 
  • Audience targeting and key metrics
  • locations and key parameters
  • budget forecasting /revenue modelling

  • Stakeholder alignment
  • Funding and feasibility strategy
  • Capital and investor sourcing
  • Rights and partnership deals
  • Reputation and stakeholder management

  • Storytelling and fan connection strategy
  • Brand and Marcomms strategy. 
  • Ticketing strategy and price forecasting 
  • PR strategy and content creation

  • Production design and technical management 
  • Broadcast integration
  • Operations and delivery
  • Venue operations
  • Transport overlays

  • ROI and performance analytics 
  • Economic and social impact metrics 
  • Audience insights and reporting 
  • Sponsorship evaluation 
  • Benchmarking and post-event review. recommendations. legacy programs

CEC brings big -picture thinking, bold ideas, and extensive industry expertise across government, cities, sport, culture and entertainment.

Thea Jeanes-Cochrane

CEO and Creative Director
At the helm of CEC is CEO Thea Jeanes-Cochrane, an authentic leader known for balancing imagination with commercial intelligence to create experiences that resonate globally. Together with the senior leadership team, CEC brings big -picture thinking, bold ideas, and  extensive industry expertise across government, cities, sport, culture and entertainment. Uniting creativity with commercial clarity,  CEC have designed and delivered award-winning, destination -shaping projects that move audiences, energise communities, and create lasting impact. 

Tony Cochrane AM

Co-founder and Director
Whether promoting sporting events, concerts, touring global exhibitions, live shows and theatre, one-off major events or whole touring spectaculars, Tony Cochrane’s passion and experience forge a formidable combination and have ultimately resulted in some unforgettable milestones in entertainment, events and sport generally over the past 50 years both in Australia and on the global stage. Over the past fifty years with partners and solo, Tony has produced and promoted over 400 sporting and entertainment events throughout the world, sold in excess of 25,000,000 tickets with gross sales exceeding two billion dollars, and written nearly $250,000,000 in sponsorship sales.

We hatch ideas, design experiences and change the game, collectively!

CEC’s secret sauce? The alchemy of global creative intelligence - designing interactive worlds across sport, music, and culture.

Let’s get the ball rolling.

Acknowledgement

We acknowledge the Jagera and Turrbal peoples of Meanjin (Brisbane), the Traditional Custodians of the land on which we create. We pay our respects to Elders past, present, and emerging.

©2025 Cochrane entertainment collective